Hi, I’m Giuseppe.
I work at the intersection of research, analytics, and technology. Over the years, I’ve built and scaled research and innovation teams globally, leading multidisciplinary groups and helping brands turn data into actionable insight.
My approach is simple: focus on the data that really matters, without overcomplicating things.
I have hands-on experience across qualitative and quantitative methods – from surveys and attribution modelling to social listening, search, and digital analytics – supported by technical certifications in Python for AI and Advanced Power BI.
Today, I lead Global Data Innovation at Ketchum, where I develop proprietary frameworks that translate emerging technologies into practical tools that teams can use to make better, faster decisions.
You can explore more of my work and ideas through the links below.
MAD is my personal lab – a place to reflect on methodologies, experiment with new frameworks, and work through the opportunities and challenges reshaping our field.
With this platform, I aim to create a space where market researchers, analytics professionals, and anyone interested in data-driven communication can find practical tools and meaningful takeaways.
The next few years are set to bring profound change to our industry. My hope is that MAD offers both inspiration and ideas you can actually use to stay ahead.
Whether you’re here to explore a framework, spark a new idea, or simply think about what’s next, welcome.
WHAT YOU CAN EXPECT FROM MAD
In the coming weeks and months, you’ll have access to:
- Ready-to-use frameworks and apps you can access and apply immediately
- Fresh perspectives and lessons from my own experience
- Explorations of industry trends and emerging technologies
I’ll prioritise quality over frequency, sharing only when there’s something genuinely useful to offer. In a world obsessed with speed and overflowing with content, my goal is to create updates that are practical, thought-provoking, and genuinely worth your time.