Sharp takes and reflections on the changes transforming research & analytics
How to Define the Minimum Spend Needed to Stay Competitive
For years, when clients asked how to stay competitive or build awareness, the answer was obvious - more. More content, more campaigns, more budget. Then generative AI walked in and started quietly pulling the rug. AI-powered workflows aren't just lowering the cost of...
Measuring generative search visibility
Whether we like it or not, generative search is reshaping how earned media shows up - or doesn't. One in five Google searches now trigger an AI Overview while ChatGPT, Perplexity and others are emerging as critical discovery channels, especially for younger audiences....
TOOLS THAT WORK.
Some serious. Some silly. All worth exploring.