Sharp takes and reflections on the changes transforming research & analytics
Your AI Visibility Score Is Only as Good as Its Sampling Frame
For years, search visibility had a stable unit of measurement: a query produced a results page, and the results page produced a ranking. You could say your page ranked third and a competitor ranked first, and everyone knew what that meant. AI search breaks that model...
AI Visibility Isn’t a Rank. It’s a Distribution.
Search trained us to think vertically. You ranked third. Then fifth. A competitor moved above you. The position was imperfect, personalised and changeable, but the mental model was wonderfully simple: visibility lived somewhere on a list. AI search is making that...
When the Customer Is an AI Agent
Last weekend, Amazon told Meta’s new AI assistant Muse that it wasn’t welcome. People using Muse to shop on Amazon began seeing an error: the agent’s continued access violated Amazon’s conditions of use. Amazon said the issue was partly about transparency, privacy and...
How to Define the Minimum Spend Needed to Stay Competitive
For years, when clients asked how to stay competitive or build awareness, the answer was obvious - more. More content, more campaigns, more budget. Then generative AI walked in and started quietly pulling the rug. AI-powered workflows aren't just lowering the cost of...
Measuring generative search visibility
Whether we like it or not, generative search is reshaping how earned media shows up - or doesn't. One in five Google searches now trigger an AI Overview while ChatGPT, Perplexity and others are emerging as critical discovery channels, especially for younger audiences....
TOOLS THAT WORK.
Some serious. Some silly. All worth exploring.