For years, search visibility had a stable unit of measurement: a query produced a results page, and the results page produced a ranking. You could say your page ranked third and a competitor ranked first, and everyone knew what that meant. AI search breaks that model...
AI
AI Visibility Isn’t a Rank. It’s a Distribution.
Search trained us to think vertically. You ranked third. Then fifth. A competitor moved above you. The position was imperfect, personalised and changeable, but the mental model was wonderfully simple: visibility lived somewhere on a list. AI search is making that...
When the Customer Is an AI Agent
Last weekend, Amazon told Meta’s new AI assistant Muse that it wasn’t welcome. People using Muse to shop on Amazon began seeing an error: the agent’s continued access violated Amazon’s conditions of use. Amazon said the issue was partly about transparency, privacy and...