For years, search visibility had a stable unit of measurement: a query produced a results page, and the results page produced a ranking. You could say your page ranked third and a competitor ranked first, and everyone knew what that meant. AI search breaks that model...
GEO
AI Visibility Isn’t a Rank. It’s a Distribution.
Search trained us to think vertically. You ranked third. Then fifth. A competitor moved above you. The position was imperfect, personalised and changeable, but the mental model was wonderfully simple: visibility lived somewhere on a list. AI search is making that...
Measuring generative search visibility
Whether we like it or not, generative search is reshaping how earned media shows up - or doesn't. One in five Google searches now trigger an AI Overview while ChatGPT, Perplexity and others are emerging as critical discovery channels, especially for younger audiences....