For years, search visibility had a stable unit of measurement: a query produced a results page, and the results page produced a ranking. You could say your page ranked third and a competitor ranked first, and everyone knew what that meant. AI search breaks that model...
Measurement
AI Visibility Isn’t a Rank. It’s a Distribution.
Search trained us to think vertically. You ranked third. Then fifth. A competitor moved above you. The position was imperfect, personalised and changeable, but the mental model was wonderfully simple: visibility lived somewhere on a list. AI search is making that...
How to Define the Minimum Spend Needed to Stay Competitive
For years, when clients asked how to stay competitive or build awareness, the answer was obvious - more. More content, more campaigns, more budget. Then generative AI walked in and started quietly pulling the rug. AI-powered workflows aren't just lowering the cost of...
Measuring generative search visibility
Whether we like it or not, generative search is reshaping how earned media shows up - or doesn't. One in five Google searches now trigger an AI Overview while ChatGPT, Perplexity and others are emerging as critical discovery channels, especially for younger audiences....